FREE & OPEN SOURCE
META ADS SKILLS
FOR AI AGENTS
Free AI agent skills to research, write, and pressure-test your Meta ads before you spend money on them.
VIEW ON GITHUBNO TERMINAL?
USE CLAUDE DESKTOP OR THE WEB APP
You do not need the command line. On any paid Claude plan you can add these skills in the browser or the desktop app in about two minutes.
Step 1:
Go to the GitHub repo and click the green Code button, then Download ZIP, and unzip it on your computer.
Inside the unzipped skills folder you will find one folder per skill (das-meta-ads-context, das-ad-copy-generator, etc).
Step 2:
Zip each individual skill folder on its own. Right-click and choose Compress on Mac, or Send to, Compressed (zipped) folder on Windows.
Step 3:
In Claude, open Settings, then Capabilities, and turn on Code execution and file creation.
Step 4:
Go to Customize at the bottom left, click the plus button, then choose Upload a skill, and select the zip file for the skill you want.
Step 5:
Repeat step 4 for each skill you want to use. Start with das-meta-ads-context, since every other skill reads it first.
Step 6: Toggle the skills on.
VIEW ON GITHUBImportant: the zip has to contain the folder itself, with SKILL.md inside it. Zipping just the SKILL.md file will not work.
What's Inside
Five skills. One install. Everything your AI agent needs to run Meta ads like a pro.
THE ORCHESTRATOR AGENT
das-meta-ads-context
Builds a brand brief: product, buyer persona, customer language, positioning. This is the foundation skill every other skill reads first. It also maps your audience across problem awareness levels (unaware, problem-aware, solution-aware, product-aware, most-aware) so every other skill writes to the right stage of awareness.
THE SUB-AGENTS
das-ad-copy-generator
Ready-to-paste copy across 8 evergreen static ad concepts, written in your customers' own words.
das-ad-hook-generator
32 scroll-stopping hooks from a product URL, sorted into 4 hook categories. Then ranks the top 5.
das-ad-design-brief
Picks which of the 8 ad concepts to use, then writes the designer brief: core message, on-image copy, visual direction.
das-static-ad-scorer
Grades a finished ad on a 26-point Creative Readiness Scorecard with a launch-or-fix verdict.
About Digital Ad Snack & Frici Barabas
Digital Ad Snack is a weekly newsletter that helps you master Meta Ads in 5 minutes a week without hiring an expensive agency.
Written by Frici B. who has managed hundreds of thousands in ad spend across dozens of industries in EU markets.
Every week you'll get actionable strategies, creative breakdowns, and real-world examples you can use immediately.
🎯🚀 Meta Ads · Media Buying · Creative Strategy