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Mar 6, 2026
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5 min read
Meta’s algorithm is doing exactly what you ask. Here’s how to stop optimizing for vanity metrics and start optimizing for what actually matters: profit.
Meta Ads Optimization
Mar 2, 2026
3 min read
Targeting is now a suggestion, AI assistant in Ads Manager, new verification rules. Zuck needs money.
Meta Ads News
Feb 27, 2026
7 min read
A guide to creative concepts that consistently drive performance — used by leading DTC brands and my agency's client accounts.
Ad Creative Strategy
Feb 20, 2026
The core principles of Facebook Advertising that outlast algorithm updates, trends, ad formats, styles and platform changes.
Advertising Principles
+1
Feb 13, 2026
Static Meta ads are not outdated. They’re just poorly executed. I created a 26-point scorecard to fix that before you launch your next image ad.
Feb 6, 2026
How Meta’s Andromeda update made creative fatigue faster in 2026. Why most small businesses are still running dead ads, and the weekly testing rhythm that actually works.
Media Buying
