Actionable Bite-sized Meta Ads Tips for Small Businesses.
Stop wasting money on Agencies, and Do Ads Yourself
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Are You Overpaying Your Media Buyer?
If your media buyer is optimizing for ROAS instead of real profit, your ad budget isn’t fueling growth—it’s quietly draining it. In this issue, we break down the most common incentive misalignments between media buying and business goals, and show you how to fix them with profit-first metrics, and shared dashboards that keep everyone aligned.
Are You Overpaying Your Media Buyer?
If your media buyer is optimizing for ROAS instead of real profit, your ad budget isn’t fueling growth—it’s quietly draining it. In this issue, we break down the most common incentive misalignments between media buying and business goals, and show you how to fix them with profit-first metrics, and shared dashboards that keep everyone aligned.
Meta Ads Will Scale or Expose your Business
Meta Ads don’t just drive sales—they reveal the truth about your business model. If you’re struggling with profit margins, product-market fit, or a weak offer, ads will only magnify the problem. Here’s how to ensure your business is built to scale.
