Actionable Meta Ads tips for small business owners, media buyers, and DTC brands

Weekly issues that cut through the noise with real examples, practical strategies, and creative tips
that help you run better-performing Facebook and Instagram ads, even on small budgets.
No fluff, no filler — just smart advice you can apply right away.

As a small business I don't want to spend money with agencies. I have a budget and I can do my offers myself. I lacked the knowledge to do great ads. Now I learn something new every week.

Tim

I learnt how to do my ads!

It's a simple newsletter, that focuses on one strategy per week. Simple. Efficient. Applicable.

Raj

One Tip every week!

No fluff or sideline talk. Simple actionable tactics that you can apply immediately.

Szilard

Easy Practical Tips!

Read All Past Issues of the Digital Ad Snack

Nov 14, 2025

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8 min read

10 Million Views or 100 Conversions?

A reality check for small business owners: views don’t pay bills, conversions do. Here’s why chasing viral reach won’t grow your business — and what to pay for instead.

Meta Ads Metrics

Nov 7, 2025

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7 min read

Andromeda Panic Is Overrated

A no-BS guide to the Andromeda update. Forget the TikTok panic and hype. The Meta Ads algorithm shifted (again), but the laws of good advertising didn't.

Meta Algorithm Updates

Oct 31, 2025

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8 min read

Facebook’s Click Attribution Is a Scam

Meta’s “any click” attribution model counts likes, shares, and saves as clicks — inflating ad results and misleading your performance data. Here’s what’s really happening and how to measure success the right way.

Meta Ads Optimization

Actionable Meta Ads tips for small business owners, media buyers, and DTC brands

Read All Past Issues of the Digital Ad Snack

10 Million Views or 100 Conversions?

Andromeda Panic Is Overrated

Facebook’s Click Attribution Is a Scam

Snacks that make you smarter with ads.