Actionable Meta Ads tips for small business owners, media buyers, and DTC brands

Weekly issues that cut through the noise with real examples, practical strategies, and creative tips
that help you run better-performing Facebook and Instagram ads, even on small budgets.
No fluff, no filler — just smart advice you can apply right away.

No fluff or sideline talk. Simple actionable tactics that you can apply immediately.

Szilard

Easy Practical Tips!

It's a simple newsletter, that focuses on one strategy per week. Simple. Efficient. Applicable.

Raj

One Tip every week!

As a small business I don't want to spend money with agencies. I have a budget and I can do my offers myself. I lacked the knowledge to do great ads. Now I learn something new every week.

Tim

I learnt how to do my ads!

Read All Past Issues of the Digital Ad Snack

8 Evergreen Static Ad Concepts for Meta Ads

Feb 27, 2026

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9 min read

8 Evergreen Static Ad Concepts for Meta Ads

A guide to creative concepts that consistently drive performance — used by leading DTC brands and my agency's client accounts.

Ad Creative Strategy

Feb 20, 2026

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6 min read

Old Advice That Still Works in Meta Ads

The core principles of Facebook Advertising that outlast algorithm updates, trends, ad formats, styles and platform changes.

Advertising Principles

Meta Static Ads Creative Readiness Scorecard - Make Sure your ads are ready to be scaled

Feb 13, 2026

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7 min read

Meta Static Ads Creative Readiness Scorecard - Make Sure your ads are ready to be scaled

Static Meta ads are not outdated. They’re just poorly executed. I created a 26-point scorecard to fix that before you launch your next image ad.