Meta Ads VAT and Fees: Your Real European Break-Even ROAS
A €49 product with 21% VAT breaks even at 2.47x in Ads Manager, not 1.53x. Add Meta's 5% location fee in Austria and it climbs again. A free AI skill does the math.
ROAS is a ratio of revenue to spend. POAS is what is left after you pay Meta. Neither one knows what your product costs, and that is the line that decides everything.
