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Advertising Principles

DTC Marketing

Meta Ads Optimization

AI Marketing

Meta Ads Hooks

Oct 31, 2025

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8 min read

Facebook’s Click Attribution Is a Scam

Meta’s “any click” attribution model counts likes, shares, and saves as clicks — inflating ad results and misleading your performance data. Here’s what’s really happening and how to measure success the right way.

Meta Ads Optimization

Oct 24, 2025

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9 min read

How Meta Ads Changed Forever (Andromeda Update 2025)

A breakdown of Meta’s new AI-powered ad retrieval system — what it means for advertisers, why creative diversity matters more than ever, and how to adapt your campaigns for the Andromeda era.

Meta Algorithm Updates

+1

Oct 17, 2025

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9 min read

Meta Ads Checklist for High-Converting Creatives (Free Download)

A complete 41-point creative checklist for Meta, Google, TikTok, and LinkedIn ads. Download the free resource and build creatives that actually convert.

Advertising Principles

+1

Oct 10, 2025

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7 min read

Black Friday Won’t Save Your Meta Ads

Black Friday isn’t the big profit generating event everyone expects. Actually, it’s a stress test that exposes weak strategies, bad offers, and lazy creative. Here’s how to prepare your Meta Ads before the BF chaos hits

Advertising Principles

+1

Oct 3, 2025

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5 min read

Ultimate Guide to Meta Ads Safe Zones (Free Template)

Learn the safe zones for Facebook and Instagram ads—Stories, Reels, feeds, and more. Use this guide to design ads that never get cropped.

Meta Ads Optimization

Sep 19, 2025

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7 min read

Which Facebook Ads Metrics Actually Matter

What Are Good Facebook Ads Metrics to Track for Success — and how to use them to measure what really drives growth, not vanity numbers.

Meta Ads Optimization

Sep 12, 2025

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9 min read

How to Fix Ad Fatigue in Meta Ads

Learn how to identify and fix ad fatigue in Meta Ads. Discover the key signals, why it happens, and practical tips to combat it.

Meta Ads Optimization

Sep 5, 2025

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7 min read

Your Next Top Performing Creative on Meta Ads

Your next winning ad is hidden in plain sight—inside customer reviews, conversations, and feedback you already have.

Meta Ads Optimization

Aug 15, 2025

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8 min read

How Winning Offers Can Supercharge Meta Ads

Meta’s Ads can’t save a weak offer. Discover how to craft an irresistible one that captures attention, converts consistently, and gives the algorithm the perfect signal to find your best buyers.

Meta Ads Optimization

Oct 24, 2024

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6 min read

Maximize Small Budgets on Facebook Ads

Stretch your ad budget further with this guide to maximizing small budgets on Facebook Ads. Unlock tips for big results without breaking the bank.

Media Buying

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Aug 29, 2024

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7 min read

How Small Businesses Can Win with Low Budgets in 2024

Explore effective strategies for small businesses to maximize impact and achieve success in 2024, even with limited budgets, through smart planning and creative solutions.

DTC Marketing

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Mar 14, 2024

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8 min read

Facebook Ads Strategies: How to Drive Results with Low Budgets

A Step-by-Step Guide to Meta Ads for Small Businesses with Small Budgets.

Meta Ads Optimization

Feb 29, 2024

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15 min read

Facebook Ads Metrics: What Matters and What Doesn't

Not all Facebook Ads metrics are created equal. Learn which metrics truly matter for optimizing your campaigns, your business goals and which ones you can ignore.

Advertising Principles

+1

Snacks that make you smarter with ads.


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