How We Doubled Ad Spend and Kept Returns High (ROAS ~10)
Here’s how we managed to almost double our ad spend while keeping a Return On Ad Spend (ROAS) of 10 in a tough e-commerce niche (Home & Garden). We did it by making sure the product was a great fit for the market, testing out different ad ideas, tightening up our messaging, and letting Meta's system do what it does best.