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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Want to waste ad budget efficiently in 2026? Follow these Meta Ads “best practices.”

Clicks feel good.

Views boost your ego. ROAS screenshots look impressive. Dashboards glow green.

Meanwhile:

  • MER shrinks

  • Cash flow tightens

  • Scaling becomes impossible

So instead of another “best practices” article, let’s flip it.

Below is the Meta Ads advice I’d give my worst enemy.

If you’re doing any of these, congratulations.

You’re perfectly optimized… to waste money.

The 10+1 Meta Ads Anti-Optimization Playbook

1. Ignore your business KPIs

MER, ROI, CAC, LTV — overthinking.

Metrics are for people who enjoy profitable businesses.

2. Don’t set up Meta Ads tracking

Meta Pixel? Conversion API?

Feeding quality data to the Meta algorithm is a waste.

3. Launch campaigns on instinct

Paid ads strategy is overrated.

If it feels right, it probably is.

4. Make “Views” your main metric

As TikTok gurus say: Views = sales.

Eventually. Probably.

Bonus: your ego loves it.

5. Run only Traffic and Awareness campaigns

Sales campaigns don’t bring reach, clicks, or validation.

Who needs conversions, anyway?

6. Edit your campaigns every single day

Consistency confuses the algorithm.

Keep it stressed.

7. Test ad variations with €5/day

Test everything at once.

Let chaos pick the winner.

8. Stack at least 5 interests per ad set

The more interests, the smarter the targeting.

Precision through randomness.

9. Never use Advantage+ tools

Let Meta’s AI work?

Absolutely not. You know better.

10. Put all your text on the ad creative

If people have to read, they’re engaged.

Bonus points if it’s bilingual.

10+1. Double your budget every day

More money = more reach = more views = more success.

Until the card declines.

Conclusion

Just to be clear — this was a joke.

Unfortunately, this is still how many Meta ad accounts are run heading into 2026.

Meta Ads didn’t get harder.

They changed — and they’ll keep changing.

If you’re serious about Facebook Ads, now’s the time to rethink:

  • what you measure

  • what you optimize

  • what you stop doing entirely

Because bad strategy doesn’t stop working.

It just gets more expensive.

🍩 Snackable Challenge

Share this list with your biggest competitor.

Just the list. No context.

If they follow it — you win 😉

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