Meta Ads Metrics
Dec 5, 2025
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8 min read
Meta is introducing new attribution modelling to prove when ads actually influence conversions — but what does it mean for your strategy, and can you trust it?
Meta Ads Optimization
Nov 28, 2025
The new retrieval system favors message–market fit over technical settings. Learn why good creative wins — and bad messaging doesn’t stand a chance.
DTC Marketing
Nov 21, 2025
7 min read
Why small businesses should analyze competitor offers before tweaking ad creatives — and how a simple offer change can beat any ad hack.
Nov 14, 2025
A reality check for small business owners: views don’t pay bills, conversions do. Here’s why chasing viral reach won’t grow your business — and what to pay for instead.
Meta Algorithm Updates
Nov 7, 2025
A no-BS guide to the Andromeda update. Forget the TikTok panic and hype. The Meta Ads algorithm shifted (again), but the laws of good advertising didn't.
Oct 31, 2025
Meta’s “any click” attribution model counts likes, shares, and saves as clicks — inflating ad results and misleading your performance data. Here’s what’s really happening and how to measure success the right way.
+1
Oct 24, 2025
9 min read
A breakdown of Meta’s new AI-powered ad retrieval system — what it means for advertisers, why creative diversity matters more than ever, and how to adapt your campaigns for the Andromeda era.
Advertising Principles
Oct 17, 2025
A complete 41-point creative checklist for Meta, Google, TikTok, and LinkedIn ads. Download the free resource and build creatives that actually convert.
Oct 10, 2025
Black Friday isn’t the big profit generating event everyone expects. Actually, it’s a stress test that exposes weak strategies, bad offers, and lazy creative. Here’s how to prepare your Meta Ads before the BF chaos hits
Oct 3, 2025
5 min read
Learn the safe zones for Facebook and Instagram ads—Stories, Reels, feeds, and more. Use this guide to design ads that never get cropped.
Sep 26, 2025
6 min read
To become a successful media buyer, you need more than Ads Manager skills. Master these 5 core areas: analytics, business, sales, marketing, and creative to truly excel.
Sep 19, 2025
What Are Good Facebook Ads Metrics to Track for Success — and how to use them to measure what really drives growth, not vanity numbers.
Sep 12, 2025
Learn how to identify and fix ad fatigue in Meta Ads. Discover the key signals, why it happens, and practical tips to combat it.
Sep 5, 2025
Your next winning ad is hidden in plain sight—inside customer reviews, conversations, and feedback you already have.
Aug 29, 2025
From mailboxes to Facebook and Instagram feeds—how timeless DTC marketing principles still drive conversions in today’s Meta Ads.
AI Marketing
Aug 22, 2025
Unlock the full potential of your Meta Ads by using AI to craft detailed product briefs and buyer personas. Let's make sure every ad speaks directly to the right audience and drives higher conversions.
Aug 15, 2025
Meta’s Ads can’t save a weak offer. Discover how to craft an irresistible one that captures attention, converts consistently, and gives the algorithm the perfect signal to find your best buyers.
Aug 8, 2025
The 5 things you need to help Meta AI deliver your ads to the right audience in 2025—without outdated targeting tactics.
Aug 1, 2025
Are Meta Ads a marketing cost for your business? Learn how to judge ad spend and align your strategy for real profit.
Jul 25, 2025
A step-by-step guide to writing Facebook and Instagram ad copy with AI—includes an AI prompt, real-world example, and 5-step copywriting framework for high-converting Meta Ads.
Jul 18, 2025
Learn why personal-style ads still outperform flashy tactics in Meta advertising. A look at timeless copywriting principles that drive action—no matter the platform.
Jul 11, 2025
Meta plans to fully automate Facebook and Instagram ad campaigns by 2026. Here’s what that means for SMBs running their own ads—and why ad agencies should be paying attention.
Jul 4, 2025
Use AI to build a Facebook Ads hook engine that drives engagement and conversions. Learn how to research your product, craft targeted buyer personas, generate scroll-stopping hooks, and build your own hook library.
Jun 27, 2025
Meta’s new Facebook Opportunity Score might look helpful—but as a small business owner, I know it doesn’t reflect profit. In this issue, I’ll show you how to evaluate Meta’s suggestions without losing sight of what actually drives your business forward.
Jun 20, 2025
Learn how to create custom metrics in Meta Ads Manager to track what actually drives growth. In this guide, you'll learn how to build custom metrics like PAAC, GPM, POAS or Hook Rate—so you can align Facebook and Instagram Ads with your business goals and scale with clarity.
