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Apr 11, 2025

2 Metrics That Reveal If Your Meta Ads Are Failing

Most advertisers obsess over ROAS, but these two simple metrics—Gross Profit Margin (GPM) and Total Profit Volume (TPV)—give you a clearer picture of whether your Meta ads are actually working.

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Apr 04, 2025

Stop Using Boring CTAs in Your Ads

An ad without a strong CTA is just... a suggestion. Most are lazy and ineffective. If your CTA is weak, you're losing clicks, conversions, and ultimately, revenue. Here’s how to craft compelling CTAs that actually drive action.

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Mar 28, 2025

Meta Ads Will Scale or Expose your Business

Meta Ads don’t just drive sales—they reveal the truth about your business model. If you’re struggling with profit margins, product-market fit, or a weak offer, ads will only magnify the problem. Here’s how to ensure your business is built to scale.

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Mar 21, 2025

Ad Creative vs. Media Buying: The Divide That’s Costing You Sales

Your Facebook Ads aren’t converting? The culprit might be a disconnect between your media buyer and creative team. Here’s how to fix it and maximize your results.

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Mar 14, 2025

Meta Ads Billing & VAT in Europe: What Every Business Needs to Know

Setting up VAT correctly for Meta Ads in Europe is crucial to avoid unnecessary accounting issues. Here’s how to do it right.

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Mar 11, 2025

Top 10 Ad Snacks of All Time

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Mar 07, 2025

What to Do If Your Meta Ad Account Gets Hacked

Learn what to do if your Meta Ad account gets hacked. This step-by-step guide helps you recover quickly and secure your campaigns and money effectively.

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Feb 28, 2025

Never Run Out of Ad Inspiration

Discover 6+1 practical tips to spark Facebook ad inspiration—remix winners, spy ethically, and more. Free tool included!

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Feb 21, 2025

Hooks - The Secret to High-Converting Ads

Discover how powerful hooks can make your Meta Ads convert better. Learn the secrets to capturing attention and boosting ad performance.

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Feb 14, 2025

Facebook Ads Aren’t Broken, You’re Just Playing by the Old Rules

Facebook Ads have changed, and what worked in the past won’t cut it in 2025. Learn the new rules, avoid costly mistakes, and start running ads that actually convert.

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