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AI-Powered Hook Creation: Step-by-Step Guide for Facebook Ads

Use AI to build a Facebook Ads hook engine that drives engagement and conversions. Learn how to research your product, craft targeted buyer personas, generate scroll-stopping hooks, and build your own hook library.

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You already know the importance of the hook—it’s what makes someone stop scrolling and actually read your ad.

I covered this in multiple previous DAS issues.

But if you’ve ever sat in front of a blank Google Doc, you also know this: 

Great hooks are hard to write—consistently.

That’s where AI comes in.

This isn’t about replacing your creativity—it’s about building a repeatable system that helps you generate scroll-stopping hooks fast, every single time.

In this issue, I’ll walk you through my 3-step SOP to create Facebook ad hooks using AI, train it on your product and audience, and plug those ideas into a working hook library.

Let’s turn ChatGPT into your assistant copywriter šŸ‘‡

Step 1: Research Your Product & Create a Brief

You can’t write compelling hooks unless you really know what you're selling.

That starts with building two essential docs: your product brief and buyer personas—both created with AI.

šŸ”¹ 1.1 Create a product overview doc

Use this prompt:

ā€œAct like a performance marketer. Help me create a detailed product description for Facebook Ads. Include features, use cases, benefits, common objections, and unique angles. The product is [insert product].ā€

Answer from ChatGPTšŸ‘‡šŸ»

AI prompt: Meta Ads Product Brief

šŸ”¹1.2 Create buyer personas

Start with this prompt:

ā€œCreate 2 buyer personas for this product. Include age, gender, pain points, lifestyle traits, objections, and what emotional triggers work best for Facebook Ads.ā€

AnsweršŸ‘‡šŸ»

AI prompt: Meta Ads Buyer Persona

AI thrives on context. The richer your brief, the smarter, more on‑brand the hooks will be.

Save both outputs in a doc so you can reuse anytime you or your team needs ad inspiration.

šŸ’” Pro Tip 1: Communicate with AI and refine the docs based on your own research and knowledge. The more accurate information you feed, the better the end result.

Step 2: Generate Hooks with AI

It’s good to know the basics of hook creation before you prompt AI.

Hooks aren’t just clever sentences, they’re part of the ad strategy.

Ad hooks can be organized by focus—Product, Problem, Benefit, or Solution—and labeled by type, like Curiosity, Social Proof, UGC, Transformation, and more.

šŸ“š You can read more about this in DAS #43 – Hooks: The Secret to High-Converting Ads.

And I strongly recommend feeding this structure into AI.

It’ll dramatically improve your outputs.

šŸ”¹ 2.1 Prompt based on product & persona docs

Try this prompt:

ā€œUsing the product overview and persona docs, write 10 Facebook ad hooks (under 20 words each). Organize them by hook focus: product, problem, benefit, or solution. Then tag each one by type: curiosity, UGC, bold claim, emotional trigger, or transformation.ā€

AnsweršŸ‘‡šŸ»

AI prompt: Meta Ads Hook Creation

šŸ”¹ 2.2 Optional: Use Proven Hook Templates

Want to give AI a head start? Use proven hook templates.

Don’t worry, I got you covered with this one.

Use my curated Hook Library (you’ll find it below) with 160+ high-performing hooks sorted by focus (Product, Problem, Benefit, Solution) and type (Transformation, UGC, Curiosity, etc.).

Pull your favorites and feed them into ChatGPT or other AI to generate new variations tailored to your product.

Example Prompt:

ā€œHere are 3 proven Facebook ad hook templates:

ā€˜Ready to transform your [X]? Here’s how.’

ā€˜#1 mistake everyone makes when [X].’

ā€˜This is your sign to [X].’

Now write 5 new hooks using this format for [insert product] and [insert buyer persona]. Focus on [benefit or problem area]. Make them short, scroll-stopping, and punchy.ā€

AnsweršŸ‘‡šŸ»

AI prompt: Create hooks based on templates

Let AI do the heavy lifting—but you stay in control of the final cuts.

Use these prompts to generate fast iterations, but don’t settle for ā€œgood enough.ā€

Always review, refine, and shortlist the hooks that match your voice—and the campaign's goal.

Step 3: Build & Update Your Hook Library

Great hooks don’t just get written, they get saved and documented.

If you want to scale creative without reinventing the wheel every time, you need a living hook library.

Here’s how to do it:

āœ… Save your top-performing hooks (Notion, Google Sheets, whatever you use).

āœ… Organize by focus (Product, Benefit, Problem, Solution) and type (Transformation, UGC, Bold Statement, Curiosity).

āœ… Make a copy DAS Hook Library (it’s a Google Sheet), personalize it, and start building your own high-performing hook bank.

āœ… Every time you or AI generate a new hook, save it and update the list.

With a built-out library, you’re not starting from scratch—you’re starting from what already works.

Pro Tip 2: Keep refining your product and persona docs—your best hooks will come from insights, not guesses.

šŸ© Snackable Challenge

This weekend, build your own AI-powered hook engine:

āœ… Use AI to create a product doc and buyer persona

āœ… Generate at least 10 hooks using structured prompts

āœ… Bookmark and Copy the DAS Hook Library, and make it your own

Then hit reply and share your best one—I might feature it in an upcoming issue.

Let’s make sure your next scroll-stopper doesn’t just stop thumbs—it converts.

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