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- AI-Powered Hook Creation: Step-by-Step Guide for Facebook Ads
AI-Powered Hook Creation: Step-by-Step Guide for Facebook Ads
Use AI to build a Facebook Ads hook engine that drives engagement and conversions. Learn how to research your product, craft targeted buyer personas, generate scroll-stopping hooks, and build your own hook library.
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You already know the importance of the hookāitās what makes someone stop scrolling and actually read your ad.
I covered this in multiple previous DAS issues.
But if youāve ever sat in front of a blank Google Doc, you also know this:
Great hooks are hard to writeāconsistently.
Thatās where AI comes in.
This isnāt about replacing your creativityāitās about building a repeatable system that helps you generate scroll-stopping hooks fast, every single time.
In this issue, Iāll walk you through my 3-step SOP to create Facebook ad hooks using AI, train it on your product and audience, and plug those ideas into a working hook library.
Letās turn ChatGPT into your assistant copywriter š
Step 1: Research Your Product & Create a Brief
You canāt write compelling hooks unless you really know what you're selling.
That starts with building two essential docs: your product brief and buyer personasāboth created with AI.
š¹ 1.1 Create a product overview doc
Use this prompt:
āAct like a performance marketer. Help me create a detailed product description for Facebook Ads. Include features, use cases, benefits, common objections, and unique angles. The product is [insert product].ā
Answer from ChatGPTšš»

AI prompt: Meta Ads Product Brief
š¹1.2 Create buyer personas
Start with this prompt:
āCreate 2 buyer personas for this product. Include age, gender, pain points, lifestyle traits, objections, and what emotional triggers work best for Facebook Ads.ā
Answeršš»

AI prompt: Meta Ads Buyer Persona
AI thrives on context. The richer your brief, the smarter, more onābrand the hooks will be.
Save both outputs in a doc so you can reuse anytime you or your team needs ad inspiration.
š” Pro Tip 1: Communicate with AI and refine the docs based on your own research and knowledge. The more accurate information you feed, the better the end result.
Step 2: Generate Hooks with AI
Itās good to know the basics of hook creation before you prompt AI.
Hooks arenāt just clever sentences, theyāre part of the ad strategy.
Ad hooks can be organized by focusāProduct, Problem, Benefit, or Solutionāand labeled by type, like Curiosity, Social Proof, UGC, Transformation, and more.
š You can read more about this in DAS #43 ā Hooks: The Secret to High-Converting Ads.
And I strongly recommend feeding this structure into AI.
Itāll dramatically improve your outputs.
š¹ 2.1 Prompt based on product & persona docs
Try this prompt:
āUsing the product overview and persona docs, write 10 Facebook ad hooks (under 20 words each). Organize them by hook focus: product, problem, benefit, or solution. Then tag each one by type: curiosity, UGC, bold claim, emotional trigger, or transformation.ā
Answeršš»

AI prompt: Meta Ads Hook Creation
š¹ 2.2 Optional: Use Proven Hook Templates
Want to give AI a head start? Use proven hook templates.
Donāt worry, I got you covered with this one.
Use my curated Hook Library (youāll find it below) with 160+ high-performing hooks sorted by focus (Product, Problem, Benefit, Solution) and type (Transformation, UGC, Curiosity, etc.).
Pull your favorites and feed them into ChatGPT or other AI to generate new variations tailored to your product.
Example Prompt:
āHere are 3 proven Facebook ad hook templates:
āReady to transform your [X]? Hereās how.ā
ā#1 mistake everyone makes when [X].ā
āThis is your sign to [X].ā
Now write 5 new hooks using this format for [insert product] and [insert buyer persona]. Focus on [benefit or problem area]. Make them short, scroll-stopping, and punchy.ā
Answeršš»

AI prompt: Create hooks based on templates
Let AI do the heavy liftingābut you stay in control of the final cuts.
Use these prompts to generate fast iterations, but donāt settle for āgood enough.ā
Always review, refine, and shortlist the hooks that match your voiceāand the campaign's goal.
Step 3: Build & Update Your Hook Library
Great hooks donāt just get written, they get saved and documented.
If you want to scale creative without reinventing the wheel every time, you need a living hook library.
Hereās how to do it:
ā Save your top-performing hooks (Notion, Google Sheets, whatever you use).
ā Organize by focus (Product, Benefit, Problem, Solution) and type (Transformation, UGC, Bold Statement, Curiosity).
ā Make a copy DAS Hook Library (itās a Google Sheet), personalize it, and start building your own high-performing hook bank.
ā Every time you or AI generate a new hook, save it and update the list.
With a built-out library, youāre not starting from scratchāyouāre starting from what already works.
Pro Tip 2: Keep refining your product and persona docsāyour best hooks will come from insights, not guesses.
š© Snackable Challenge
This weekend, build your own AI-powered hook engine:
ā Use AI to create a product doc and buyer persona
ā Generate at least 10 hooks using structured prompts
ā Bookmark and Copy the DAS Hook Library, and make it your own
Then hit reply and share your best oneāI might feature it in an upcoming issue.
Letās make sure your next scroll-stopper doesnāt just stop thumbsāit converts.
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