Your Next Top Performing Creative on Meta Ads

Every media buyer wants the next “winning ad.”

So they open Meta’s Ad Library, scroll for hours, and bookmark what looks good.

But here’s the truth:

if you’re not new to online advertising, meaning you’re already spending on ads, your best-performing creatives aren’t in the library at all.

Why? Because you already have the most valuable asset: your own data.

Your next "killer ad" is hidden in plain sight, in the words your customers use to describe their problems, frustrations, and wins.

In this issue of Digital Ad Snack, I’ll show you where to look for your next high-performing creative idea and how to turn those raw insights into ads Meta’s algorithm and your buyers will love.

The Meta Ads Library is a goldmine—if you use it the right way.

If you’re new to Meta Ads and don’t know where to start, it’s an excellent tool for:

I covered this in detail back in DAS #33 — How to Use the Meta Ads Library to Gain Competitive Advantage, where I shared how to get the most out of it.

But here’s the biggest lesson: ❌ Don’t copy.

What you see in the Ad Library isn’t always what’s actually working best.

And by the time you spot a “winner,” the angle is usually oversaturated.

(This is very typical for fast-moving markets such as the US and Western Europe)

Use it for research and inspiration but never as your core strategy.

So, where do you find the real winning ideas?

Not in the Ad Library… ⬇️

Your best ad ideas won’t come from scrolling the Ad Library.

Here are five proven places to mine your next winning creative:

Every ticket is a window into your customer’s mind.

When people complain, ask for clarification, or struggle with something, they’re giving you raw hooks for your ads.

If a frustration shows up often enough, flip it into a benefit-driven angle.

On Google, Facebook, or your product page—reviews are ready-made ad copy.

Customers literally sell your product for you in their own words.

Look for:

These are gold for headlines, hooks, and social proof.

This is where unfiltered conversations happen.

People aren’t trying to sell; they’re just being brutally honest about their struggles, needs, and desires.

Threads and comments here are headlines waiting to be written—especially in niche communities where your buyers hang out.

If prospects keep asking the same question two or three times, that’s your ad angle.

Sales calls reveal the exact objections and hesitations stopping people from buying.

Addressing them head-on in your creative turns blockers into conversions.

Your ads (and organic posts) will always attract comments, some negative, some glowing.

You can’t satisfy everyone, but comments are real customer language you can reuse.

Turn the positive ones into testimonials, and the negative ones into objections you preemptively overcome in your next ad.

👉 Stop chasing what’s publicly visible.

The best ad insights are already in your pocket—waiting for you to turn them into scroll-stopping creatives.

🍩 Snackable Challenge

This week, systematically review your customer feedback channels—reviews, social media comments, sales calls, and conversations.

Find the repeating themes and turn them into headlines, hooks, ad copy, or even offers.

♥️ Tools we love to use at my agency:

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