Meta One puts business features behind a paywall, the Page ad limit starts to disappear, Meta tests AI-built landing pages, and Muse arrives as a personal AI agent.
Meta ships a second Automatic Events feature, fills your customer exclusions with the wrong audiences, scores how alike your creatives look, and tests two fixes for bad lead quality.
ChatGPT ads reach Europe, Meta AI starts analyzing and optimizing your campaigns, AI Connectors get real security controls, and manual placement controls start disappearing from ad sets.
Meta drops the Page Like ad, adds funnel-stage grouping in Ads Manager, forces cost breakdowns on third-party tools, and rolls out unskippable ad breaks in the EU.
