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1️⃣ Meta Pixel Counts More Sales From Nov 12
Events Manager now shows a new Pixel setting, "Measure conversions on customer devices," with the line "Measurement starting November 12, 2026" (Meta's help pages give no date). It matches an ad view to a purchase on the shopper's own device, using something they already gave your site, like an email. It is on by default for eligible Pixels, it is not active for people in the EU and UK, and your attribution window stays the same.
Source: Meta Business Help Center
My take: If you sell to the EU, this changes nothing for those shoppers. If you also sell outside the EU, your numbers can go up on November 12 without one extra order, so compare Ads Manager with your real orders before you call it a win. Meta says the site must also require a login with an email or phone number, so guest checkouts probably don't qualify.
2️⃣ Meta Confirms Which Objectives Lose Placement Control
Meta's Help Center now says that for Sales, Leads, App Promotion and Engagement campaigns you no longer choose placements in the ad set, while Awareness and Traffic are not affected (rolling out gradually). In August this looked like a Sales and Leads test, so the list is wider than first reported. Meta's alternatives are placement value rules, customizing media per placement, and account-level placement exclusions by objective in Account controls.
Source: Meta Business Help Center
My take: Engagement on that list is the surprise, I would never call it a bottom of the funnel goal. If you see cheap, low quality results coming from one placement, usually Audience Network, a lower bid in a value rule is now the way to handle it.
3️⃣ Meta's New Terms May Slip Past November 20
Meta moved the start of its new Commercial Terms and Self-Serve Ad Terms from October 30 to November 20, which settles the date mix-up from last week's issue. On October 28 Meta said it will hold a full consultation with industry groups first, that it could run past November 20, and that it would then delay the terms. The same day an Oslo court temporarily blocked the terms in a case brought by ten Norwegian media groups, according to their trade body.
Source: Search Engine Journal and PPC Land
My take: The part where you carry the risk for Meta's AI edits sits in the same terms, and now the start date is a moving target. I would not wait for it, I would still check the Advantage+ creative settings on your live ads.
4️⃣ Ads Super Burst Opens to Advertisers This Month
Ads Super Burst lets you book a window of 3 to 24 hours to reach your audience, and with category exclusivity no other advertiser in your category can book the same window. You plan it in Reach Planner, with guaranteed delivery tied to the reach and price estimate, and Meta says it moves to general availability this month, in phases. In the same announcement Meta is testing First Impression Ads, the first ad spot in Facebook Feed for one brand per day, in the US only.
Source: Meta Business News
My take: Super Burst is a big brand tool, most of us will never book a window. First Impression is the one I'd watch: if the first spot in the feed can be bought out, everyone else fights over what is left.
5️⃣ Meta Tests Aggregated View Time for Video
Meta is testing Aggregated View Time for short-form video, which looks at how much time someone spends with your brand instead of counting single video views. Jon Loomer describes it as the average total time people watch all your videos in one week, and says for now it is only a reporting metric, with optimization rumored.
Source: Meta Business News
My take: A 2-second view or a ThruPlay never said much about attention, so I like where this is going. Let's see if it ever becomes something we can actually use as a metric.
That's it for this week.
See you next Monday with the latest Meta news.
A fast AI answer isn't always a coordinated one. When AI resolves B2B issues without looping in the teams responsible for them, confidence outpaces alignment. A new Harvard Business Review Analytic Services briefing paper, sponsored by Front, looks at closing that gap.