Meta ships a second Automatic Events feature, fills your customer exclusions with the wrong audiences, scores how alike your creatives look, and tests two fixes for bad lead quality.
ChatGPT ads reach Europe, Meta AI starts analyzing and optimizing your campaigns, AI Connectors get real security controls, and manual placement controls start disappearing from ad sets.
ROAS is a ratio of revenue to spend. POAS is what is left after you pay Meta. Neither one knows what your product costs, and that is the line that decides everything.
Most Meta advertisers debate CBO vs ABO. Experienced buyers use both. ABO to find what works. CBO to scale it. Here's how the two actually fit together.
Meta drops the Page Like ad, adds funnel-stage grouping in Ads Manager, forces cost breakdowns on third-party tools, and rolls out unskippable ad breaks in the EU.
Catalog Ad Frames: Why I Only Use Them on Warm Audiences
A transparent PNG layer on your product photo. The right elements, the right audience, and the exact setup in Ads Manager. Frames work on warm audiences because trust already started.
