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📋 Ad Creative Checklist
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In the Meta Ads deep trenches since 2014.
Meta Ads News
Oct 26, 2026
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1 min read
Product browsing turns on October 28, Meta's new AI terms put the risk on you, audiences per creative, and ad prices up 14%.
Oct 23, 2026
News Every Monday, One Deep Dive a Month
DTC Marketing
+1
Oct 16, 2026
3 min read
Cheap attention is not the goal, a better first order is. How to find the bundle your best customers already built, and what to do after November.
Oct 12, 2026
2 min read
Meta's AI assistant learns to change budgets, static ads turn into video, Sequenced Events reach web leads, and the EU eyes a shorter cookie wait.
AI Marketing
+2
Oct 9, 2026
Ten hooks, four messages, two CTAs. How I turn the free AI skills into 24 ads a small budget can run.
Media Buying
Oct 2, 2026
A €49 product with 21% VAT breaks even at 2.47x in Ads Manager, not 1.53x. Add Meta's 5% location fee in Austria and it climbs again. A free AI skill does the math.
Sep 28, 2026
Meta One puts business features behind a paywall, the Page ad limit starts to disappear, Meta tests AI-built landing pages, and Muse arrives as a personal AI agent.
Sep 25, 2026
When every advertiser has the same AI, the edge moves to what you feed it. The Meta ads skills that still matter for the next 3 to 5 years.
+3
Sep 18, 2026
Andromeda, Advantage+ by default, AI everywhere. Five things that matter more now than they did twelve months ago.
Sep 14, 2026
Meta ships a second Automatic Events feature, fills your customer exclusions with the wrong audiences, scores how alike your creatives look, and tests two fixes for bad lead quality.
Ad Creative Strategy
Sep 11, 2026
Same product, same prompt, same model. The only difference was a brand context file, and the output went from unusable to launchable.
Sep 4, 2026
4 min read
November traffic costs 2 to 3 times October traffic. Build the audience while it's still cheap, then sell to it when it isn't.
Aug 31, 2026
ChatGPT ads reach Europe, Meta AI starts analyzing and optimizing your campaigns, AI Connectors get real security controls, and manual placement controls start disappearing from ad sets.
Aug 28, 2026
6 min read
Four famous static ads, one 26-point creative scorecard, and the awareness-level problem nobody on LinkedIn is talking about.
Advertising Principles
Aug 21, 2026
ROAS is a ratio of revenue to spend. POAS is what is left after you pay Meta. Neither one knows what your product costs, and that is the line that decides everything.
Aug 17, 2026
Advantage+ Leads rolls out to everyone, Meta adds exclusion-only audiences, and Meta's ad business keeps breaking records despite AI spending fears.
Aug 14, 2026
Location and age minimums still matter. Everything else in your targeting box is now optional advice Meta probably ignores.
Aug 7, 2026
5 min read
No media buyer, no designer, no agency. The exact build I ran for a client, using the free AI skills I run in the terminal.
Aug 3, 2026
Meta launches the Muse image model, ROAS Goal reaches volume campaigns, third-party AI ads get labeled, and customer list uploads get a new rule.
Jul 31, 2026
Why EU SMBs are on a structurally more expensive playing field than US competitors, and what to do about it.
Meta Algorithm Updates
Jul 24, 2026
Meta now generates different visual contexts for different buyers from your one product image. What you feed it matters more than ever.
Jul 20, 2026
Meta drops the off-platform opt-out, carousels get a collage display, an AI agent takes over Instant Forms, and location targeting loses its presence options.
Jul 17, 2026
Context first, proven structures second, score before you spend. The full AI copywriting system inside.
Jul 10, 2026
What break-even ROAS is, how to calculate yours from your gross profit margin, and how to scale Meta ads once you know it.
Jul 6, 2026
Live video ads go global, virtual checkout cards land, forms now book appointments, and 6-second video metrics hit Ads Manager.
