10 Evergreen Ad Creatives (with examples)

Most ad trends have a shelf life of about six months.

These 10 don't.

There's a category of ad creatives that keeps working regardless of what year it is, what platform you're on, or what Meta decides to change next.

They're not flashy. They don't ride a trend.

They work because they tap into things that don't change: curiosity, social proof, trust, and comparison.

I've been running these across client accounts for years.

Some of the examples below are in Romanian (most of my clients are in Eastern Europe) but the format is universal.

You'll get the idea.

Here are the 10 evergreen ad creative types I keep coming back to.

Raw content from real customers.

Use it as-is or add a light edit: music, a logo, text overlay.

Both versions can work.

A customer sent me a video for an off-grid village client.

No script, no production.

Just someone waking up in the middle of nature with no wifi, no electricity.

Exactly the feeling the place sells.

We ran it with just music and a logo.

No CTA. It held up for months.

Then we edited it: different music, strong CTAs.

Used that version across multiple campaigns with the same clip.

Pro tip: Video reviews are the best asset you can get. If you can't get them, take written reviews and hire an actor to record them.

Same effect, more control.

Static image ads that put your product next to the competition or an obvious alternative.

One glance and the viewer knows why you're better.

No explanation needed.

For the same off-grid village, we made a side-by-side: packed beach vs. quiet escape in nature.

Two images. That's it.

Your best social proof, turned into an ad.

Pull from Google, your website, wherever.

Then present in one of three ways:

The rating summary with benefits tends to work best when people are deeper in the funnel, when people are already close to buying.

The simplest ad you can make.

Product image plus a short list of what makes it worth buying.

No story. No hook.

Just: here's what it does, here's why it's better.

Garden accessories (a client of mine): headline, benefits, one review. 👇🏻

Ridge Wallet does the same thing well: product shot, USPs listed, clean 👇🏻

Ridge’s New Year Ad (2025): Headline + Products + Features + Offer:

Don't overthink it.

Sometimes the most straightforward ad is the one that wins.

Show the problem. Show the solution.

Let the contrast do the work.

One example I like: a bird kennel client.

The "before" was what people actually use instead (old broken furniture, junk cars dumped in the garden, turned into makeshift chicken nests).

The "after" was the actual product. No copy needed. 👇🏻

Valentine’s Day Comparison 👇🏻

One thing to watch: Meta doesn't allow offensive or exaggerated "before" imagery. Keep it honest and compliant.

Multiple products or variants in one ad.

Works well for promotions (Black Friday, seasonal sales) and fashion brands.

Also good when a product comes in different sizes.

I ran this for a DIY brandy distiller.

Different sizes, different use cases, one carousel.

Clean and easy to browse.

The founder on camera, talking directly about the brand.

Authentic, hard to fake, fast way to build trust.

People want to know who's behind what they're buying.

It's one of the most underused formats I see.

Take a format people already recognize, swap in your product.

The Drake meme is the most evergreen one I've seen. (Still works btw.)

One that hit hard in 2024 for my Eastern European clients: the nostalgic babushka meme.

For a home brandy distillery client, it was perfect.

No cocktail bars back in the day. Everyone made their own brandy from fruit at home. The meme basically wrote itself.

The key is matching the meme to the culture and the product.

Forced meme ads are obvious from a mile away.

A screenshot of your brand being mentioned, whether that's a blog, a news site, or an influencer's post.

Instant third-party credibility.

Especially useful early on when you don't have much social proof yet.

Make sure the source is real and that you have permission to use it.

Instagram Influencer Ad:

If your warranty is better than what's standard in your category, make it the whole ad.

A beekeeper client offers a lifetime guarantee: if you don't like the honey, you get your money back.

No questions. That's rare.

We put it front and center in a static ad, combined with the star rating and social proof.

One of the best-performing ads I've seen for that account.

These formats aren't new. They're not trendy.

That's exactly why they keep working.

Pick the one that fits your product and your proof.

Test it. The data will tell you the rest.

TLDR