10 Evergreen Ad Creatives (with examples)

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What makes an ad truly successful? Is it creativity? Timing? Luck?

While trends come and go, some ad creatives have a timeless quality—driving results year after year.

In 2024, we saw certain types of ads consistently outperform the rest.

But here’s the kicker: these ad creatives aren’t just for 2024.

Their effectiveness lies in strategies so foundational, they’re primed to work just as well in 2025, and beyond.

This is the beauty of evergreen ad creatives. They don’t rely on fleeting trends but instead tap into universal elements such as, curiosity, persuasion, and trust that stand the test of time.

In this issue, we’re diving into 10 tried-and-true ad creative types that deliver results regardless of the year or platform.

I’ll share examples for each one to spark your creativity and help you apply these winning strategies to your next campaign.

Creative is a key element of the ad. 

Whether that is an image, GIF or a video the main goal of it is to STOP THE SCROLL and then explain in the shortest of time what your ad is about.

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Note: Most of the examples featured are in Romanian. While the text may be unfamiliar, the concepts are universal and can be applied to create effective ads in any language.

1. UGC (User Generated Content)

You can use videos and images directly from your clients

But if you edit them a little bit by adding text, and CTA, the chances of having a winning ad increases.

Here is an example of a video we got from a customer. We added music and a logo at the end, but no CTA.

This version performed very well for a long time.

See the initial UGC ad here:

This ad delivered exactly how feels to wake up in a remote location in nature, where there is no Wifi, nor electricity.

If you are into 'off-grid' escapes, this video would grab your attention.

Then, we edited the video; added different music and added strong CTAs, and used this piece of video in many different campaigns.

Pro Tip: Video reviews of clients are great assets. If you cannot get video reviews from clients, just take the written reviews and hire an actor to do the bit.

2. Us vs. Them

These ads are usually static image ads and work really well.

Highlight your unique selling points (USPs) by comparing your offerings to those of your competitors.

These ads can quickly show potential customers why you stand out

Here is an ad we made at my agency for the same Off-Grid Village destination:

3. Review Ads

Get your reviews from Google, your website, and create ads with them.

Reviews are definitely the most powerful social proof you can offer.

Here are a couple of review type of creatives we made.

• Single review: Highlight its simplicity and focus:

• Multiple reviews: Mention its power to showcase breadth of customer satisfaction:

• Rating summary: Emphasize its appeal to "problem-aware" customers who seek instant reassurance

This one shows the number of reviews and the average rating, which is a great way to present social proof.

Also, you can see some features/benefits of the product, which gives fast solutions to problem aware customer.

This brings us to next type of ad creative, the benefits list.

4. The Benefit List Ads

This is one of the most simple ads to create.

Add your product and list all the USPs (Unique Selling Point).

Highlight the unique advantages of your product or service.

Use clear visuals and a short list of benefits to communicate your message effectively.

See an ad we created for a client, but also ads I found from brands I inspire from:

• Water hose Ad - Headline + Benefits + Review Ad:

• Ridge’s Ad - Headline + Detailed Product + USPs:

• Ridge’s New Year Ad (2025): Headline + Products + Features + Offer:

5. Before & After Ads

Show off the current problematic situation and the glamorous life after using your products/services.

Showcasing transformative results is powerful, but be cautious.

Meta policies prohibit offensive or exaggerated imagery, so ensure your content remains compliant.

Here are a few examples:

• Chicken/Bird Kennel:

In this ad we just listed all the alternatives that people use to keep chicken, such as old cars or furniture or other junk that people just throw away in their garden, and eventually, they become a nest for their chicken.

• Valentine’s Day Comparison:

6. Carousel/Slideshow Ad

Carousel Ads are a great way to showcase multiple products in a single ad. 

This ad type is specific for platforms that support image/video carousels such as Facebook and Instagram.

I find that these type of ads work really well when you have multiple products on promotion (for e.g. Black Friday) or for fashion brands.

But it works for products that have different sizes, for example this DIY brandy distiller:

7. Founder Videos

Videos featuring the founder tell authentic brand stories and build trust by connecting directly with the audience.

These ads work best when the founder highlights their passion and personal connection to the brand.

Also, people are always curious to see what is going on behind the scenes.

I cannot show you an example, as the brands we work with don’t like to talk on camera.

(I’ll update this post once I get ads.)

8. Meme Ads

One of the most known and evergreen memes is the Drake one. Use your creativity to make a funny statement about products. 

Keep up with trendy meme, so you can capitalize on them. 

One of the most famous Memes of 2024 was ‘nostalgic babushka’.

As I'm working with clients in Eastern Europe, this one resonates well with the European culture.

Here is an example we used for a home brandy distillery machine:

There were not any fancy cocktail bars back in the day, everyone was making their their brandy from fruits at home.

Make your own brandy at home, just like ‘babushka’ likes it.

9. Presshead

Create a screenshot type of ad from a publication your brand was featured. This could be a well-known website or it can be an influencer who mentioned your brand.

Ensure the publication is legitimate and grants permission for use in your ads.

Here are 2 examples we made for one our clients:

• Presshead mention on blog:

• Instagram Influencer Ad:

10. Warranty Ad

If you offer a special warranty, different from competitors, like a lifetime warranty, then use this as the main USP in your ads.

An exceptional warranty builds trust and distinguishes your brand.

Highlighting your guarantee prominently in ads reassures customers and influences purchase decisions.

Here is great example we made for a local Beekeeper.

He has “lifetime guarantee” which means, that if you don’t like the honey, you can return it and get your money back.

We combined the social proof, the ratings and the lifetime guarantee in this static ad.

It works phenomenally.

Conclusion

Evergreen ad creatives are called that for a reason—they withstand the test of time.

The key takeaway? Don’t overcomplicate it.

Stick to proven concepts, adapt them to your brand’s unique personality, and experiment with your audience's preferences.

Remember, the best-performing ads aren’t necessarily the flashiest—they’re the ones that resonate deeply with your audience and meet them where they are.

So, take inspiration from these formats, start crafting, and see what clicks for your business!

Now it’s your turn: Which of these ad creative types will you try next?