Bite-sized actionable Meta Ads tips for small business owners, media buyers, and DTC marketers
Weekly issues that cut through the noise with real examples, practical strategies, and creative tips that help you run better-performing Facebook and Instagram ads — even on small budgets.
No fluff, no filler — just smart advice you can apply right away.
All Digital Ad Snack Issues
Facebook Ads Are Becoming Self-Driving. Are You Ready?
Meta is evolving Facebook Ads into a fully automated, AI-driven system—handling optimization, targeting, scaling, and soon, creative too. In this issue, we break down recent updates like GEM, Lattice, and Andromeda, and show how small businesses should shift their ad strategy before the platform outpaces their approach.
Hooks vs. Clickbait: The Difference between Scale and Spam
Hooks are essential in Meta Ads—but when they drift into clickbait, you risk short-term wins at the cost of long-term trust. In this issue, we break down why deceptive hooks crash performance, what makes an ad truly resonate, and how small businesses can write hooks that convert without compromising their brand.
How the Meta Ads Algorithm Actually Works
Meta’s ad algorithm doesn’t just care about budget—it cares about clarity. If your messaging is misaligned, the system won’t deliver your ads, no matter how much you spend. We'll break down how the Meta Ads algorithm functions, why relevance is everything, and how small businesses can fix weak signals to get back in front of the right audience.
Are You Overpaying Your Media Buyer?
If your media buyer is optimizing for ROAS instead of real profit, your ad budget isn’t fueling growth—it’s quietly draining it. In this issue, we break down the most common incentive misalignments between media buying and business goals, and show you how to fix them with profit-first metrics, and shared dashboards that keep everyone aligned.
Meta Ads Will Scale or Expose your Business
Meta Ads don’t just drive sales—they reveal the truth about your business model. If you’re struggling with profit margins, product-market fit, or a weak offer, ads will only magnify the problem. Here’s how to ensure your business is built to scale.
