Andromeda Panic Is Overrated

I keep getting flooded with videos about the Andromeda Update. YouTube Shorts, TikTok — all the same story.

“Meta Ads are dead.” “ROAS killer.”

“Andromeda Playbook”

“New testing method or your business dies.”

Sounds familiar, right?

It’s the exact same panic we saw after the iOS 14+ update.

Every time Meta changes something, the “gurus” come out swinging, selling fear and farming engagement.

But here’s the truth: Meta didn’t kill your ads, nor your business. It just changed how the machine works.

For experienced media buyers, it's just another Tuesday.

So, in today’s issue, let’s cut through the noise and talk about what’s hype, what’s real, and what you actually need to do as a marketer.

When Meta drops a major update, the internet explodes.

Just like iOS 14, just like Advantage+ your TikTok feed is now full of “Meta gurus” shouting ROAS is dead and Andromeda changed everything forever.

Yes, Andromeda is big.

It rebuilt Meta’s ad retrieval engine from the ground up.

But it’s not a reason to panic or to throw out everything you know.

These updates happen constantly — Meta runs thousands of experiments daily.

The fundamentals haven’t changed: good creative, clear offers, and consistent testing still win.

So, before you burn your campaigns or rebuild your ad structure from scratch, take a breath.

Most of what you see online is overreaction dressed up as insight.

👉 If you want to actually understand what changed inside the algorithm, go read DAS #87 — How Meta Ads Changed Forever.

That issue breaks down the real Andromeda changes (and what they mean for strategy).

You’ve probably heard the advice:

“Kill all your ad sets and go with one main campaign and 50 creatives.” 

That’s not strategy, that’s chaos.

I’ve mentioned this in previous posts.

Use one main campaign, broad Advantage+ audience and work on your ad creatives.

But this isn’t new — simplifying ad account structure has always been part of Meta’s plans in their quest to automate the Ads Manager.

I actually talked about simplification of Ad Accounts way before Andromeda, here and here.

There’s no one-size-fits-all structure.

Andromeda made the algorithm smarter, not magical.

Every business, budget, and market behaves differently.

Your job as a media buyer is to understand the update, test how it impacts your account, and adapt — not blindly copy what’s trending on social.

Yes, Advantage+ campaigns and broader targeting are powerful.

Yes, Meta’s AI can handle more automation.

But creativity, clarity, and disciplined testing are still your real growth levers.

Don’t overcomplicate it.

Andromeda isn’t a “ROAS killer.” It’s another evolution in Meta’s long line of updates.

The marketers who win won’t be the ones chasing every viral “hack” — they’ll be the ones staying calm, adapting intelligently, and out-testing everyone else.

So stop panicking, stay focused, and do what great marketers always do: 

Test, Test, and... (🥁 drum roll, please) Test.

Don’t believe everything you see on TikTok.

Stay ahead: test, learn, and deploy.

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