The 3-Step Method for the Perfect Static Ad

In this issue, I will share a proven 3-step method that will help you craft static ads that stand out and drive results.

"Statics" or design ads have been an integral part of digital advertising since social media (basically Facebook) became mainstream and replaced text based content.

Static designs still hold a significant value in today's social media advertising.

In a world where video content often takes the spotlight, static ads continue to prove their effectiveness in driving conversions.

When it comes to the key elements of an effective static ad, there are a few crucial factors to consider.

Let's look at the 3 elements that make a great static ad. 

Step 1: Capture Attention (Hook)

One of the most important aspects is the ability to capture attention right from the start.

This can be achieved through a compelling visual design, an attention-grabbing headline, or a unique offer that stands out amidst the noise of online advertising.

A strong hook sets the tone for the entire ad and can make all the difference in whether your audience engages with your content or scrolls right past it.

The most important to remember is that the goal of the hook is to stop scroll, not to do the selling. 

So, how to do it?

Use captivating visuals

Whether it's a striking image, or an eye-catching graphic, visuals have the power to stop scrollers in their tracks and draw them into your ad.

Colors and design

Experiment with bold colors, unique fonts, and innovative design elements to make your ad stand out.

A visually appealing ad is more likely to catch the eye of your audience.

Feel free to leave the brand colors behind and experiment with new ones. The goal is to grab attention, not to follow rules.

Headline

Leave your audience wanting more by crafting a headline that sparks curiosity.

Ask a thought-provoking question, tease a surprising fact, a great review or hint at a solution to a common problem to pique interest and encourage users to engage.

Here is an ad made by team. It has bold colors that just pop in the dark/light newsfeed of Facebook and Instagram. The headline is a review and serves as a hook and social proof.

Step 2: Get Your Message Across Quickly

When it comes to creating impactful static ads, one of the key steps is to convey your message quickly and effectively.

This stage plays a crucial role in capturing and retaining the viewer's attention.

Effective copywriting is the heart of any advertisement. In the case of static ads, where space is limited, every word counts.

Avoid unnecessary fluff and get straight to the point.

When crafting copy for your static ad, think about the main message you want to convey.

What is the primary benefit or value proposition you are offering?

Focus on that and tailor your copy to highlight it.

👉 Remember, less is more in static ads.

Aim to keep your copy short and impactful.

A concise headline accompanied by a compelling subtext can work wonders in grabbing the viewer's attention and delivering your message effectively.

The goal is to convince the user to buy.

Here are some of the ad types you should consider:

1. Benefits call out ad

2. Review ad

3. Ratings showing ad

4. Provoking Headline ad

If you want to see more static ad types, read DAS #45 - 10 Evergreen Ad Creatives.

Alongside compelling copy, the imagery you choose for your static ad is equally important in conveying your message quickly. 

Ensure that the chosen imagery complements the copy and enhances the overall impact of your ad.

A harmonious blend of concise copy and striking imagery can create a powerful message that resonates with your audience and prompts them to take action.

Step 3: Clear Call-to-Action

When it comes to crafting the perfect static ad, one of the most critical components is the Call-to-Action (CTA).

A compelling CTA is what drives your audience to take the desired action, whether it's making a purchase, signing up for a newsletter, or downloading a guide.

A well-crafted CTA can make all the difference in the success of your ad campaign. It serves as a prompt that tells your audience what you want them to do next. 

The goal of the CTA is to show where to go to complete the sales process.

Think of your CTA as the gateway to conversions.

It's the final push that guides your audience towards taking action, whether it's making a purchase, signing up for a free trial, or contacting your business. 

Best Practices for creating an Effective CTA

Be Clear and Concise: Your CTA should be straightforward and easy to understand. Use action-oriented language that tells your audience exactly what they need to do.

Create a Sense of Urgency: Incorporate words that encourage immediate action, such as "Limited Time Offer" or "Act Now."

This instills a sense of urgency and compels your audience to act quickly.

Use Contrasting Colors: Make your CTA stand out by using contrasting colors that draw attention to it.

This helps ensure that your audience doesn't miss the CTA when viewing your ad.

Place it Strategically: Position your CTA prominently within your ad layout.

Whether it's at the end of your copy or as a button at the bottom of the ad, make sure it's easily accessible and visible.

Test and Iterate: Don't settle for the first CTA you create. A/B test different variations to see which one resonates best with your audience.

Continuously optimize your CTA for better results.

TL;DR:

1. Capture Attention: The first crucial step is to hook your audience with an attention-grabbing element.

Whether it's a striking image or a compelling headline, drawing viewers in is key.

2. Convey Your Message: Keep your message concise and to the point. Less is more when it comes to text on a static ad. Communicate your offering clearly and concisely.

3. Clear Call-to-Action: Don't forget to include a clear call-to-action. Whether it's directing users to visit your website, shop now, or learn more, guide them on the next steps to take.

This is a wrap.

While they may not have the glitz and glamour of animated or video ads, their simplicity can be their strength.

When designed thoughtfully, static ads can effectively convey your message and drive conversions.