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1️⃣ Purchase event audiences now go back 730 days
Meta extended the purchase event audience retention window to 730 days (two full years).
You can now build retargeting and lookalike audiences based on two years of purchase behavior, not just the previous 180 days.
Source: Bram Van der Hallen
My take: This is a big one for brands with longer sales cycles or seasonal buyers. I'm testing this as soon as possible.
2️⃣ Perplexity joins Meta's AI connector
Perplexity is now a supported AI agent in Meta's AI connector, alongside ChatGPT and Claude. You can manage and create Meta ads directly from inside these AI tools without opening Ads Manager.
Source: Meta
My take: The direction is clear, Meta wants ad management to happen inside AI tools, not just inside Ads Manager. Perplexity is a smart addition. Whether you'll actually run campaigns from there is another question, but the option is now there.
3️⃣ ASC and AAC are officially deprecated
As of May 19, 2026, Meta stopped allowing you to create, duplicate, or edit legacy Advantage+ Shopping Campaigns (ASC) and Advantage+ App Campaigns (AAC). Only the new automation-first Advantage+ setup works going forward.
Source: Meta
My take: This was announced in February. If you're still on the legacy setup, the time to move is now. The new Advantage+ structure is where everything is heading anyway.
4️⃣ One-click free Conversions API — but does it actually work?
Meta launched a free, one-click CAPI setup in Events Manager. No developer needed — it's supposed to create a server-side connection alongside your Pixel with automatic event deduplication.
Source: AdExchanger
My take: I tested this across multiple ad accounts and the results were underwhelming. After enabling it, Meta Pixel still showed as the primary connection and no CAPI integration got detected anywhere.
It looks good on paper. In practice, nothing changed. I'll keep testing and report back.
5️⃣ Meta Pixel now auto-enriches events with AI
The updated Meta Pixel uses AI to automatically attach product and page data — name, price, availability, page type — to every event it fires. No code changes, no catalog setup required.
Source: Meta
My take: I'm loving this direction from Meta. They've been dropping tracking and measurement updates almost every week lately. More data sent automatically, less manual setup, that's exactly how it should work.
That's it for this week.
See you in two weeks with the latest Meta news.
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