In partnership with
Ship Docs Your Team Is Actually Proud Of
Mintlify helps you create fast, beautiful docs that developers actually enjoy using. Write in markdown, sync with your repo, and deploy in minutes. Built-in components handle search, navigation, API references, and interactive examples out of the box, so you can focus on clear content instead of custom infrastructure.
Automatic versioning, analytics, and AI powered search make it easy to scale as your product grows. Your docs stay accurate automatically with AI-powered workflows with every pull request.
Whether you're a dev, technical writer, part of devrel, and beyond, Mintlify fits into the way you already work and helps your documentation keep pace with your product.
1️⃣ Meta Releases Official Pixel Template for Google Tag Manager
Meta released an official Meta Pixel template inside Google Tag Manager that connects directly to an existing GA4 dataLayer.
Events already set up for Google Analytics — purchases, add-to-cart, checkouts, content views — map automatically to Meta without rebuilding your tracking setup.
Source: Search Engine Land
My take: This is the kind of update I always welcome. Tracking and attribution are everything. Fewer manual steps between your GA4 setup and Meta Pixel means less room for errors and inconsistencies.
2️⃣ Meta's New Ad Algorithm Delivers More Conversions on Instagram
Meta launched a new ad serving model called the Adaptive Ranking Model on Instagram in Q4 2025. Instead of processing every ad decision with the same level of complexity, the model routes each request based on how much signal is available about a user's context and intent.
Since launch, Meta reports a 3% increase in ad conversions and a 5% increase in click-through rate, with expansion to other placements underway in 2026.
Source: Meta
My take: I always welcome conversion improvements. A 3% lift sounds modest, but it adds up across high-spend accounts. I'm curious how this plays out on other placements once the rollout expands.
3️⃣ New "Push Delivery" Control Forces Budget to Specific Ads
Meta added a new delivery control called "Push Delivery to This Ad" in the Delivery column.
It shows up on live ads that are receiving little or no spend. Advertisers can allocate a set percentage of budget to a specific ad for a defined number of days to force impressions and test creative viability.
Source: Jon Loomer
My take: If you have a past winner in a new campaign that's not getting spend, this could help force some impressions on it. I haven't seen it in my accounts yet, so I can't say how well it works in practice.
4️⃣ Stripe Powers Native One-Click Checkout Inside Facebook Ads
Meta and Stripe partnered to enable native checkout directly inside Facebook ads. When a buyer taps "Buy now," a Stripe-powered checkout appears using credentials saved in their Meta wallet.
The feature is available to select merchants who link their Meta ads account through the Stripe Dashboard.
Source: Stripe
My take: Just another way to pull buyers off your own channels. Meta owns the user relationship, Stripe processes the payment, and you pay both. They're positioning themselves as the middleman between you and your own customer. Think carefully about what this does to your post-purchase data and your ability to own that relationship long-term.
5️⃣ Meta Overhauls How Advertisers Assign Creative to Placements
Meta restructured the ad creative workflow. Advertisers now upload multiple aspect ratios and assign them per placement inside a new "Customize media" interface, rather than cropping at upload. If left uncustomized, Meta auto-selects and crops creatives per placement.
Source: Bram Van der Hallen
My take: Not sure what problem the old approach had. Another Tuesday at Meta HQ. The one thing worth checking: Related media gets added automatically, so remove it if you don't want it there. Meta also automatically adds "Related media" to ads that advertisers can manually remove.
That's it for April Vol. 1.
Back in two weeks.
2026’s biggest media shift
Attention is the hardest thing to buy. And everyone else is bidding too.
When people are scrolling, skipping, swiping, and split-screening their way through the day, finding uninterrupted moments where your audience is truly paying attention is the priority.
That’s where Performance TV stands out.
Check out the data from 600+ marketers on the most effective channels to capture audience attention in 2026.