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1️⃣ Meta Set to Overtake Google in Ad Revenue
For the first time, Meta is projected to pull in more global ad revenue than Google in 2026, at $243.46 billion versus $239.54 billion. That would put Meta at the top of the digital ad market for the first time ever.
Source: Search Engine Lead
My take: Google Ads had a decade head start on Facebook ads. Wild to see social intent take over search intent.
2️⃣ Threads Adds Carousel and Video Ads Worldwide
Threads is rolling out two new ad formats globally, static carousels and video ads. Until now advertisers could only run single-image ads on the app, so this opens up more ways to buy placements there.
Source: PPC Land
My take: More ad space on Threads. But I'm not expecting big volume from there yet.
3️⃣ Instagram Opens Reels Post-View Ads to Everyone
Instagram is rolling out post-view ads in Reels to all advertisers after a limited test. These ads play right after an organic Reel longer than 60 seconds finishes, with a five-second countdown and a skip button. The format goes live globally over the coming days.
Source: Social Media Today
My take: Meta keeps hunting for more attention and more ad space. Makes me wonder, are hard economic times ahead?
4️⃣ Meta Adds Product-Level Stats to Reporting
Meta now shows Product Statistics in ads reporting, breaking performance down by single product. You can finally see how each product in a catalog performs instead of only campaign-level numbers.
Source: Meta
My take: I could never figure out how to pull these product insights that Meta kept hinting at in reporting. Till now.
5️⃣ Meta Drops Nielsen DMA Targeting June 22
Meta is ending Nielsen DMA targeting and moving to Comscore Markets, with a hard cutoff on June 22, 2026. Campaigns still using the old DMA fields will stop running until advertisers switch to the new Comscore market codes.
The change mainly hits US and automotive campaigns that rely on local market targeting.
Source: Social Media Today
My take: If you run US local or auto campaigns, fix your market codes before June 22 or your ads stop. Annoying, but at least the new data should be fresher.
That's it for now.
See you in two weeks with the latest Meta news.
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