1️⃣ Detailed Targeting Is Officially Dead
Meta just made detailed targeting mostly suggestive for conversion campaigns. The system expands beyond your inputs — and you can’t turn it off.
Source: Jon Loomer
My take: I expected this. As AI takes over, manual targeting was always going to fade. If you’re still obsessing over interests, lookalikes, custom audiences you’re playing yesterday’s game.
2️⃣ Meta’s AI Ads Assistant Enters the Chat
Meta is testing an AI assistant inside Ads Manager that answers questions and gives performance recommendations.
Source: Facebook
My take: Also expected. But I’m skeptical for now. Until proven otherwise, I’m treating it as a recommendation..
3️⃣ US May Require Advertiser ID Verification
A proposed US bill would force platforms to verify the identity of all advertisers — not just political ones.
Source: Reuters
My take: In the EU, this is already reality. And honestly? Good. The ad ecosystem needs more accountability. Scam ads damage everyone’s CPMs and trust. If the US follows, it’s a long-term win for serious advertisers.
4️⃣ Facebook Limits Links… Unless You Pay
Facebook is testing limits on link posts for non-verified accounts. Want more? Pay for Meta Verified.
Source: Social Media Examiner
My take: Let’s not overthink this. Zuckerberg is optimizing revenue. Organic reach shrinks, paid perks expand. The play isn’t to complain — it’s to adapt. Build owned channels. Use ads. Stop relying on free distribution.
5️⃣ Sales + Awareness in One Campaign?
Meta is piloting a combined Sales + Awareness objective that auto-allocates budget across both.
Source: Facebook
My take: I don’t love the sound of this. Blended objectives sound efficient — but they often blur accountability. If performance drops, what do you optimize? I prefer clarity: one goal, one outcome, one KPI.
That’s it for now.
See you in two weeks the latest Meta Ads News.