📋 Ad Creative Checklist
🪝 Ad Hook Library
☑️ Static Ad Scorecard
Dec 5, 2025
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8 min read
Meta is introducing new attribution modelling to prove when ads actually influence conversions — but what does it mean for your strategy, and can you trust it?
Meta Ads Metrics
Nov 14, 2025
A reality check for small business owners: views don’t pay bills, conversions do. Here’s why chasing viral reach won’t grow your business — and what to pay for instead.